Thursday, December 17, 2009

The Fight Against-PHOTOSHOP!






Recently I've heard and seen a lot about how editors have taken the art of photoshop a little too far. From extra slim hips, to barley there waistlines advertising creators have been taking the photoshop brush to the extreme. However in my readings I have come across some interesting drama, and great campaigns agaisnt the art of photoshop. Take for example Dove's Campaign for Real Beauty, which depicts women for who they really are, and also fights against the normal slimming practices of the typical advertising industry. This campaign has been going on for a few years now, but in its path have come some new interesting twists and turns with the contraversy of photoshop.




In recent photoshop scandel news England has taken a stand against one of its own! Twiggy, the 60 year old supermodel who was brought back to life with her appearances on America's Next Top Model was recently featured in Olay's Definity Eye Cream. However the ad posed her as a much younger, wrinkle free version of her self, upsetting many people, including the British Parliment. After many complaints the Advertising Standards Authority put a ban on the ad, claiming it to be "socially irresponsible" as well as having a "negative impact on people's perceptions of their own body image." Look below at the diffrences and tell me what you think! Thanks to the Brits for finally giving those photoshop people a fight!




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