Whats Next for the Golf World-Without Tiger?

With all the attention on the Tiger Woods sex scandal these days you almost forget exactly what Tiger was famous for in the first place. Looking back at his amazing career many people look at his achievements in wins and performance, however not many people realize what Tiger means to the game of golf. Tiger took the game to a whole new level, he brought more attention, more viewers and more money. He literally revolutionized the game, bringing it to the levels of popularity that only football and baseball once enjoyed. So what will this mean for the game of golf now? Many are looking at how Tiger has lost sponsors such as Gatorade and Nike, but what about the loss to the sport itself? Without the mega superstar that was carrying the sport how can the game market itself to keep the viewers that Tiger brought to it in the first place? And exactly how will they deal with the scandal itself?

The PGA will have to restructure its image, marketing and public relations. Their main goal will have to be to keep the viewership that Tiger brought. They need to know how to keep the game exciting, the question is: is it possible without Tiger?

Why It's Important to Proof-Read

Today employees take multi-tasking to a whole new level, and although this may be good for their employers it may take a toll on the quality of production. Take for example the numerous examples from Fail Blog (http://failblog.org/) the blog where readers send in circumstances of extreme failure. Look at the following and see if you can find whats wrong, go to their site to check out the full posting, warning some are not suitable for younger viewers.

The Extreme Outdoors

Outdoor advertising gives creative minds a boot camp like extreme work out. With so many possibilities to reach consumers in their day to day lives agencies are coming up with extreme and unusual ways to keep people noticing their clients. Check out the work of Mother New York, Creativity Magazine's agency of the year( http://www.mothernewyork.com/?p=190) for Stella Artois at http://theritualproject.com. The campaign itself is is a 21 day project where painters use a simple Manhattan brick building to demonstrate the perfect lager poor-from washing the glass out to the presentation. That seems impressive enough, especially once you see the ad. However Mother New York took it one step further-creating a documentary on the life of a painter as well as the web-site devoted to the project, encompassing what is the perfect integrated marketing campaign. Its got it all-the right media mix, the hype, the buzz, the creativity and the the location. It pulled off its goal-it kept people watching in anticipation,and amazement- and well it made them really thirsty.

The Softer Side of the Super Bowl

Going over the list of Super Bowl Spot Buyers this year there is one that makes the list a little softer. Dove is releasing a new product line-just for men. The well known beauty care product aimed mostly towards women is now tapping into the testosteroney, sweaty, muscle packed world of men's products. They describe the product as being aimed at guys who are comfortable in their own skin, but who want to use a product that won't dry them out. Well what a way to introduce it, to the most watched sporting event of the year! Although the creative aspect has not been released, it will be interesting to see just what they will pitch- I'm sure it will involve a skinny blonde, another guy in a itchy sweater, and a tall dark handsome man with smooth silky bronze itch free skin! I hope they surpirse me though with something out of the box-or should i say bowl?