The Softer Side of the Super Bowl

Going over the list of Super Bowl Spot Buyers this year there is one that makes the list a little softer. Dove is releasing a new product line-just for men. The well known beauty care product aimed mostly towards women is now tapping into the testosteroney, sweaty, muscle packed world of men's products. They describe the product as being aimed at guys who are comfortable in their own skin, but who want to use a product that won't dry them out. Well what a way to introduce it, to the most watched sporting event of the year! Although the creative aspect has not been released, it will be interesting to see just what they will pitch- I'm sure it will involve a skinny blonde, another guy in a itchy sweater, and a tall dark handsome man with smooth silky bronze itch free skin! I hope they surpirse me though with something out of the box-or should i say bowl?