Why It's Important to Proof-Read

Today employees take multi-tasking to a whole new level, and although this may be good for their employers it may take a toll on the quality of production. Take for example the numerous examples from Fail Blog (http://failblog.org/) the blog where readers send in circumstances of extreme failure. Look at the following and see if you can find whats wrong, go to their site to check out the full posting, warning some are not suitable for younger viewers.

The Extreme Outdoors

Outdoor advertising gives creative minds a boot camp like extreme work out. With so many possibilities to reach consumers in their day to day lives agencies are coming up with extreme and unusual ways to keep people noticing their clients. Check out the work of Mother New York, Creativity Magazine's agency of the year( http://www.mothernewyork.com/?p=190) for Stella Artois at http://theritualproject.com. The campaign itself is is a 21 day project where painters use a simple Manhattan brick building to demonstrate the perfect lager poor-from washing the glass out to the presentation. That seems impressive enough, especially once you see the ad. However Mother New York took it one step further-creating a documentary on the life of a painter as well as the web-site devoted to the project, encompassing what is the perfect integrated marketing campaign. Its got it all-the right media mix, the hype, the buzz, the creativity and the the location. It pulled off its goal-it kept people watching in anticipation,and amazement- and well it made them really thirsty.