Monday, March 1, 2010

Whats Next for the Golf World-Without Tiger?

With all the attention on the Tiger Woods sex scandal these days you almost forget exactly what Tiger was famous for in the first place. Looking back at his amazing career many people look at his achievements in wins and performance, however not many people realize what Tiger means to the game of golf. Tiger took the game to a whole new level, he brought more attention, more viewers and more money. He literally revolutionized the game, bringing it to the levels of popularity that only football and baseball once enjoyed. So what will this mean for the game of golf now? Many are looking at how Tiger has lost sponsors such as Gatorade and Nike, but what about the loss to the sport itself? Without the mega superstar that was carrying the sport how can the game market itself to keep the viewers that Tiger brought to it in the first place? And exactly how will they deal with the scandal itself?

The PGA will have to restructure its image, marketing and public relations. Their main goal will have to be to keep the viewership that Tiger brought. They need to know how to keep the game exciting, the question is: is it possible without Tiger?

Summer or Winter Olympics?